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Case Study

Forschungsmittel.com

B2B funding-advisory platform where the marketing site, client portal and internal team workspace run as one product.

Client

Forschungsmittel.com B2B funding advisory platform Germany

Status

Public website and authenticated workspaces in active use

Context

Client: Forschungsmittel.com — B2B funding advisory platform in Germany. Industry: B2B consulting, public funding, innovation. Scope: connected product system — public website, client dashboard, internal team workspace, document workflows and operations command center.

Forschungsmittel.com is not a website with a contact form behind it — it is a conversion-focused B2B platform wired directly into a client dashboard, an internal team workspace, document workflows and an operations command center.

In practice, the system turns an inbound website inquiry into a structured advisory project: client access, project status, document requests, internal notes, team ownership and daily priorities all live in one place.

  • Website and product logic designed as one system from the start, not bolted together later
  • B2B focus: funding analysis, qualification, project handling, and next-step orchestration
  • Operational scope: website + project product layer + team control center
Public B2B website cover of Forschungsmittel.com

1. Public Website

The public site does a B2B platform's job — build trust, explain a complex service, convert — rather than a brochure's. It carries:

01

Clear positioning for funding advisory and project qualification

02

A content architecture that makes dense funding information navigable

03

Conversion paths into the funding check and qualification analysis flow

04

One visual system spanning marketing pages and authenticated product screens

05

SEO-ready page structure for funding-related search intent

06

Website and product layer sharing a single brand and design language

The website opens the door; the advisory team then reviews whether each inquiry becomes an active project.

Website Layer Screens

Selected screens from the public B2B website layer, which handles positioning, information architecture, credibility, and conversion into the funding process.

Forschungsmittel website layer screen 01
Forschungsmittel website layer screen 02
Forschungsmittel website layer screen 03
Forschungsmittel website layer screen 04
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Forschungsmittel website layer screen 06
Forschungsmittel website layer screen 07
Forschungsmittel website layer screen 08
Forschungsmittel website layer screen 09
Forschungsmittel website layer screen 10
Forschungsmittel website layer screen 11
Forschungsmittel website layer screen 12
Client dashboard and project layer inside the Forschungsmittel platform

2. Client Portal and Internal Workspace

Clients log in to see project status, a preliminary fit assessment, requested next steps, document requirements, upload areas and activity history. Rules-based indications assist preparation — they never replace professional review or constitute a funding decision. On the other side of the same system, the team runs:

01

Pipeline stage and project ownership

02

Internal notes and document review status

03

Client tasks and team updates

04

Activity events and reminder logic

05

One workspace replacing a pile of scattered admin tools

Operational command center inside the Forschungsmittel platform

3. Operations Overview

Rather than digging through projects one by one, the team opens a single overview that surfaces what needs attention right now:

01

Upcoming and overdue deadlines

02

Projects waiting on client action

03

Cases requiring internal review

04

Newly uploaded documents

05

Open document requests

06

Tasks and operational priorities

That single view is what turns the platform from passive project storage into the team's daily execution tool.

4. Technical Architecture

Everything centers on real project data, not page-level state. Public website, client dashboard and internal workspace all resolve into one product system with Neon/Postgres as the shared data layer. Core architecture elements: • Centralized project data model in Neon/Postgres • Role-based access for clients and internal team members • Structured project records, notes, activity feed and status history • Document request, upload and review workflows • SMTP communication flows for access and notifications • Reminder and priority logic for internal operations • Unified product logic instead of disconnected forms and ad-hoc admin panels

01

Centralized project data model in Neon/Postgres

02

Role-based access for clients and the internal team

03

Structured project records, notes, activity feed, status history, and reminder logic

04

SMTP communication flows for access and notifications

05

Unified product logic instead of disconnected pages and ad-hoc admin panels

The stack matters less than the shape: website conversion, project qualification and internal operations all land in the same product system.

What the System Actually Supports

This is a platform in daily production use — it carries the advisory work well past initial lead capture.

01

Client dashboard with authenticated project access

02

Internal workspace for the team

03

Live project state: statuses, pipeline, responsibilities, notes

04

Document request/upload/review workflow

05

Activity feed and audit logging

06

Overview of operational priorities

07

Email communication and service notifications

08

Centralized project storage in Neon

Product Layer Screens

Selected screens from the client dashboard, team workspace, and command-center layer used for daily project operations.

Forschungsmittel product layer screen 01
Forschungsmittel product layer screen 02
Forschungsmittel product layer screen 03
Forschungsmittel product layer screen 04
Forschungsmittel product layer screen 05
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Forschungsmittel product layer screen 07
Forschungsmittel product layer screen 08
Forschungsmittel product layer screen 09
Forschungsmittel product layer screen 10
Forschungsmittel product layer screen 11
Forschungsmittel product layer screen 12

Outcome

The business now runs on one system: a public B2B website connected to an operational platform for clients and the internal team.

The site explains the offer and structures the first inquiry; the authenticated workspaces carry review, communication and project handling from there. No website-plus-spreadsheet gap, no disconnected back-office tools.

  • A public B2B website that explains the offer and feeds the qualification flow
  • A client portal showing project status, preliminary assessment and requested next steps
  • An internal workspace for documents, responsibilities, deadlines and next steps
  • An operations overview surfacing what needs attention now
  • Activity history and traceable internal events on every project
  • One connected product system instead of a website plus manual back office

Website and authenticated workspaces were designed as parts of the same product. The platform supports the advisory process; it does not make funding decisions or replace review by the responsible authorities.

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